I was contacted by Emily Levin at BDE about photographing a presentation by Designer Stephen Burks, an amazing artist who designs furniture for DEDON. The presentation was in the morning, followed by a reception and cocktail party in the evening.
I was selected by Emily based on my ability to capture engaging photos that tell the story of an event without being intrusive and for my ability to work indoors in lower light situations without using flash. Emily’s goal in hiring a photographer was to capture photos that gave the feeling that you were there…without being overly posed or harshly lit with a camera flash.
Once the clients saw my event work, they asked me if I was available to shoot more architectural-style images (with a particular goal of capturing the details) of the interior of the showroom with Stephen Burks’ furniture. I enthusiastically accepted! When they viewed the finished images, I was told, “The photos are beautiful!”
The people I teamed up with at BDE and DEDON were wonderful to work with. I made sure to get them the images that they wanted and needed. Whenever a client tells me that the photos I’ve taken for them are “beautiful,” the feeling is something akin to what an actor must feel when they receive a standing ovation. It’s nice hear the appreciation in their voices and see their faces light up when they see a particularly striking photo. I also love being able to help clients achieve their goals in marketing and PR and knowing that in some small way, I helped move their business forward.
http://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2017/04/G75_0965.jpg8011200gthomaswardhttp://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2017-04-12 15:02:132017-04-12 15:03:47DEDON and Designer Stephen Burks Event Photography
If you’re like most people, you probably dislike the idea of closeup photos of yourself. But as a business owner, having a professional headshot is important. Remember that you are representing your business, so you want to make sure to make a great impression.
There is more to capturing great photos than just showing up at the studio and smiling in front of the camera. There are a few things you need to do to help optimize your photo shoot and capture great photos. Here are a few to get you thinking.
Your hairstyle plays an important role in the way you look. Use hair products like gel or hairspray to tame frizz and enhance shine. Make sure, though, that you wear your hair as you would every day. Natural-looking may be better than over-done, over-sprayed and over-teased, but the best look is well-groomed and professional. If you are planning to cut your hair, do so a week before the shoot.
Headshots are not supposed to be glamour shots. You want to look the same way as you do in real life. Your makeup should be simple, but well done. Don’t go overboard. If you wear a lot of makeup, it will not look natural. Apply makeup to enhance your facial features.
If you can afford it, hire a makeup artist to ensure that you look your best throughout your photo session. Be cautious about having your hair and/or makeup done in a salon before a shoot. It is better to work with the photographer’s hair and makeup artist who is experienced at preparing clients for photo sessions, which can be very different than every-day, street, or evening makeup. Also, having a hair and makeup present during the shoot allows for changes during the photo session.
Your primary goal is to capture photos that best represent you. When choosing your outfit, opt for clothing that reflects your personality. Colors look great in photos. Choose colors that will complement your skin tone and will make certain features like your eyes pop. Since you want viewers to focus on your face, avoid tops with big prints and busy patterns. Avoid anything that adds bulk, like shoulder pads, or big scarves.
If you’re having a hard time deciding what to wear, we suggest that you bring different outfits on the day of the shoot – from shirts to sweaters to formal blouses and light jackets. Then, your photographer can help you decide which works well on camera and to see what looks good on you. What’s important is that you’re comfortable with what you’re wearing and that you feel great in it. If you feel uncomfortable, it will show in your photos.
While all other elements such as clothing, hair and makeup will have a huge impact on the outcome of the photos, your attitude during the shoot is actually a lot more important than your hairstyle, your lipstick shade or what you wear.
Show the camera how awesome you are! The best photos are those that reflect who you are as an individual. Bring your personality to the shoot and be your own unique self.
At G. Thomas Ward Photography in Chicago, we let our professional clients bring their headshots to the next level by including the more playful option of having their shots with Sirius Black (our studio mascot). A long time client, local commercial real estate company Telos, for example, takes their “official” portrait, as well as these ones to show their true personalities!
http://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2017/03/Prepare-for-a-Headshot-or-Portrait-Photo-Session.jpg5001000gthomaswardhttp://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2017-03-21 10:21:532017-03-14 19:30:37How to Prepare for a Headshot or Portrait Photo Session
In an era where everyone has access to smart phones and a digital camera, it can be easy for people to dismiss the idea of hiring a professional photographer for your website. Although these devices allow you to take decent photos, understanding how essential good photography is for your business is paramount.
The type and quality of images you display on your website are reflect the quality of your business. Read on, and we’ll tell you how investing in high quality photographs can benefit your business.
When people visit your site, they judge the credibility of your business based on what they see there. High quality photos can immediately built trust and urge visitors to take action. Plus, it can make a huge difference on the overall impression and effectiveness of your website. Think of the images on your site as the “window dressing” of traditional stores. An attractive storefront is more likely to engage potential customers.
Creates more conversions
High quality images aren’t a luxury. Rather, they’re a necessity for attracting future customers. High resolution, professional photos are important if you want to stand out from the competition.
No matter what your products or services are, consider how you’re coming across to your customers. If you use grainy, low-quality images, people will think of your products as cheap. This is especially true in the food business.
Low quality photos translate to low quality ingredients. People won’t be willing to pay as much for your entree, if they even come in at all. The key is to use photos that will do justice to what your company has to offer.
Enhance your SEO
The images you use on your website provide you an opportunity to increase your online visibility and make your content more appealing. That said, we recommend that you take the time to invest in high quality photos.
Images, when added with a certain consideration, can enhance your SEO and drive traffic to your site. Search engines such as Google and Yahoo favor original photos over stock photos. Make sure, though, that the photo is relevant to the content.
Don’t skimp on photography. Reach out to a local photographer like G. Thomas Ward Photography to help you to capture images that will help visually convey what your content cannot. It will be worth it and your business will thank you for it.
http://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2017/02/high-quality-images-for-your-website.jpg5001000gthomaswardhttp://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2017-03-14 19:21:252017-03-14 19:21:25The Importance of High Quality Images for Your Website
Planning a corporate event can be a tricky endeavor. Whether you’re planning a seminar, conference or a customer appreciation day, you probably have a long list of items to complete – venue, food, flowers, decorations, seating charts, speakers…the list goes on. But who’s going to capture all those moments during the event?
Special events for your business deserve the attention and eye for detail that only a professional photographer can provide. You only have one opportunity to capture your event in all of its glory. It can be difficult to convey the story of your event without great photos to back you up. As such, it is important to hire a professional photographer for your event.
Here are some things you need to consider when hiring an event photographer.
Every photographer has their own unique style. This “fingerprint” is what sets their work apart from everyone else. When hiring a photographer, take their photographic style into account. Do they focus on close-ups? Portraits? Candid moments? These are just a few styles to think about. You can’t hire a photographer and ask him to use a different style; it doesn’t quite work like that.
Check out some sample photographs from various photographers to determine whether or not their style suits your needs. This will also ensure that they’re the best fit of the occasion.
Before making a decision, ask to see the photographer’s portfolio. Some photographers feature their portfolios on their website. If so, spend some time and browse through those photos. Through the collection of photos, you’ll get a sense of the depth of a photographer’s work. If you like their work, go head: take the next step and reach out to them!
Skills and expertise are incredibly important in capturing great photos for any event. However, also consider how they work with their clients. What is their work ethic like? Are they punctual? Do they dress appropriately? This is where references prove invaluable in your decision-making process.
Ask the photographer for references, testimonials or endorsements, preferably previous customers, partners and fellow photographers. Get in touch with these people to see what they think of the photographer. Also, ask previous clients whether or not they are satisfied with the work. A true professional will have no problem offering as many references as you need. You may also want to search online for any potential negative comments.
Of course, you must keep your budget in mind when choosing a photographer for your event. We all need to operate on a certain budget. As such, it is important to hire a photographer that can deliver the job, while staying within budget. That being said, be sure to have a realistic budget for your needs and location. Like most things in life, you usually get what you pay for. Look for experience and an extensive portfolio and an established professional with a documented history. Hire the best photographer you can afford.
http://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2017/01/hire-a-photographer-for-chicago-event.jpg5001000gthomaswardhttp://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2017-02-20 18:13:502017-01-30 18:25:09How to Hire a Photographer for Your Chicago Event
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My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.