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Tips for Hiring a Professional Photographer

tips for hiring a professional photographer

Photographs give life to moments in time, even after those moments fade into the past. At an event, photographers don’t just take photos. Instead, they use their skills, training, and experience to capture those memories as only a professional can.  As such, it’s important to take the time and plan according to hire a professional photographer who can meet your needs and understand your vision for the event.

We’ve compiled some useful tips to help you find the right photographer for your event – one who will provide you with quality photos capturing the heart of your event.

Photographic style

First things first. What type of photography style are you looking for?  You may know exactly what you want, but if you aren’t sure yet, that’s okay, too. Any experienced photographer should be able to walk you through their portfolio to help you understand various approaches and styles they are capable of capturing.

When hiring a photographer, take your time and conduct some research around different styles by browsing through various photographers’ portfolios. By identifying what you don’t like as much as what you do like, you’ll be able to find the right photographer for you.

Experience matters

Of course, you want to make sure that the photographer captures those once-in-a-lifetime memories. If you like what you see on their website or portfolio, don’t hesitate to setup an interview with them. Feel free to ask questions about their trainings, certifications, and experiences.

A seasoned photographer will exude confidence and will have the portfolio to back it up. This confidence comes with experience, and the more you speak with them, the better idea you will have of their comfort level of capturing your event the way you want.

Put everything in writing

Once you’re sure you have found the right photographer for your project, it’s time to dot the i’s and cross the T’s. Iron out the details from pre-shoot preparation through release of the photos. In order to avoid possible disputes down the road, do yourself a favor and put everything in writing. Go through the content of the contract with your photographer before either of you sign. Having this alignment from the very beginning helps ensure a smooth engagement and delivery of a superb product that you’ll be proud of for years to come.

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4 Ways to Use Social Media to Promote Your Corporate Event

4 ways to promote your event with social media

A lot of hard work and preparation goes into making your event a success. As an event organizer, there is no better feeling than walking into your event and seeing it jam-packed with people. Social media is an invaluable tool that can help drive people to attend your event.

Here are 4 ways to use social media to promote your corporate event.

Create Facebook Event

Creating a Facebook event will take a lot of the work of advertising your event off your hands. It makes it easier for you to spread the word about your event. More importantly, it also helps you expand your overall reach since people are notified when their friends confirm their attendance to your event. This added exposure is as good as a direct invitation. Since viewers and attendees can also allowed to invite their friends to the event on Facebook, provided that it is set to public, you reach another audience that may not have ever known about your event otherwise.

Furthermore, it allows you to make mass announcements to all attendees. Using the embedded commenting features of Facebook Events, attendees can begin to connect and network with one another before and after your event.

Share Behind-the-Scenes visual content

This is one of the best ways to generate buzz for your event! Give your fans and followers a glimpse into your event by posting behind-the-scenes photos and videos. Simply snap a photo of your preparations and share it on your company’s business page. You may also share stories of how you’re pulling everything together. Don’t be afraid to make them fun! Everyone knows things come up when planning an event…have fun with it!

This gets people excited for the event because they feel like they’re in on the action. It also serves as a reminder that the event is coming up, so they can Save the Date.

Feature event speakers

More often than not, people attend events to listen to and meet the speakers. What better way to highlight the caliber of talent at your event than creating a blog post featuring your speakers and sharing it on social media? Better yet, reach out to your speakers and encourage them to promote the event. After all, they benefit from positive buzz just as much as you do. Not to mention that your speakers probably have a loyal audience of their own, too. When they promote their participation in your event to their followers, your event gets exposed to another subset of possible attendees!

Use hashtags

Having a unique hashtag for your event is important when promoting your event. Use it for online conversations and in every piece of marketing content to deliver. Encourage people to use your hashtag to take the conversation to a larger, more engaged audience.

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Tips for a Perfect Professional Business Portrait

tips for a perfect professional business portrait

For most people, having their portraits taken is synonymous to going to the dentist. The idea of posing in front of the camera makes people feel anxious and self-conscious. In reality, though, having a quality portrait on your website and other marketing materials is a must-have these days. Hiring a professional photographer to accurately capture the essence of you and your team is paramount.

If you’re like most people, you don’t normally have your photograph taken by a professional. That’s okay! A quality professional photographer will take the time to help you feel comfortable and at ease during your photo shoot.

Here are some tips for a cringe-free business portrait photo.

Location, Location, Location!

Location plays an important role in the outcome of your photos. Doing a shoot in indoors with a solid backdrop color is common and can provide great results. If you’re looking for something a bit out of the ordinary, though, consider having the photo session in an outdoor location you love. Another option is to do the session in your office or a location that best represents your business. Being some place where you are comfortable and at ease will improve the resulting photos.

Cool and Confident

Wardrobe choice and location are important aspects of your photos, but if you’re not feeling confident when your photos are being taken, your clothes and the location can’t save you. So, put on your happy face and let’s see your true smile!

Nothing looks better than a genuine smile. Even complete strangers visiting your website will know whether or not your smile is “real.” Your personality shines through when you pose with a genuine smile for your portraits. A happy portrait also exudes confidence in your business. Ideally, your portrait photo will be uploaded on your website, on your social media profiles, and will also be used for speaking engagements. Be confident and give it your best.

Wear the right clothes

Business portraits are typically taken from the waist up. Choosing the right wardrobe to fit the theme of your photoshoot is very important.

The type of clothes you wear have a significant impact not only on the resulting images but on your confidence level as well. Every client’s goal is to look great in their photos, so make sure that you choose clothes that you feel comfortable wearing and that look good on you! Your outfit should be appropriate for your position and your business, and it should be something you like to wear. If you wear an outfit you love, that is one less thing you’ll have to worry about when it comes time to take the photos.

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Settlements around the Salton Sea

Palm Springs Salton Sea photography_G Thomas Ward_G Thomas Ward Chicago coporate photographer

I recently returned from a visit to the Palm Springs area.  After seeing the film “Plagues and Pleasures of the Salton Sea“, it was on my agenda to check out the landscape and settlements around the Salton Sea.  It was truly the highlight of the trip for me in many ways.

Ever since my college days I’ve been interested in off-beat Americana, and people whose lives are their own very unique creations.

The settlements around the Salton Sea and the people who live there, certainly live up to this description.  I didn’t bring a professional camera on this trip, only my little Nikon Coolpix P 330.  Here are a few of the images I captured in and around Bombay Beach, Slab City, Niland, and Salvation Mountain.  I really hadn’t expected the area to capture my imagination quite the way it did.

My hope is to return someday and spend more time (with more professional gear!) photographing the people and settlements of this uniquely American place.

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Reasons Every Business Needs Professional Photos

Stephen Burks furniture design dedon Chicago

Whether you’re running a mom-and-pop shop or a multi-million dollar company, you need to understand that the images you use on your website play a significant role in the success of your business. Not only do professional photos help enhance your brand, they also help in growing your business. As such, having professional photos of your products, services, and your team is an investment that should be high on your list.

In this blog post, we explore some of the reasons why you should invest in professional photos.

Wow! Factor

With so many businesses vying for the attention of customers, you want to find a way to capture the attention of your target audience. To do that, you need to go the extra mile to feature your products in an captivating and creative way.
People are visual creatures. We like looking at pretty things. Since the advent of the camera phone, the average consumer is used to being able to capture a photo of anything at anytime, even if it isn’t the best quality. That’s why quality, professional photos that grab the attention of your target audience are so important. By working with a professional photographer, you can work on a unique concept and showcase your products in a different way that separates you from the competition. Because of this, your photos will be more visually impactful and memorable.

Professional look

Think of your website as your storefront. Your website is usually the first encounter people have with your business, and you want to make a great first impression. Make it count!

When featuring your products on your site, make sure that you use high quality photos. This will raise the perception of your business and give you and your product a more trustworthy appeal. If you have low quality, grainy photos, however, people will make assumptions that your products are low quality, as well. Avoid this common misstep, and hire a professional photographer so you can showcase your business in a professional manner.

Online presence

The internet is the first place people go to when looking for certain products or services. They search online and visit websites of businesses in order to see what they have to offer.

More often than not, people only stay in a website for about 10 to 20 seconds. That’s it. That isn’t very long for you to make an impression, so do yourself and your customer a favor: provide them with exactly what they’re looking for.

We know that good content is one of the key ingredients to success, but great photos are the ones that capture the attention of people and entice them to learn more about what you have to offer and why you’re right for them. By combining these elements, you’ll be able to come up with an excellent marketing campaign that will drive more traffic to your website. Never underestimate that power of a good photo!

Contact G. Thomas Ward to secure the best corporate photos in Chicago.

About

My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.

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Chicago, IL 60626

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