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Behind the Scenes with G. Thomas Ward and NAPCO

Here’s a quick “behind the scenes” look at a video production project we recently completed for NAPCO.  We’ve worked on a series of still photography and video projects for NAPCO, and you’ll get meet our team, the NAPCO team and see a bit of how we work.  You’ll also see a kitchen transformed from “rough around the edges” to “brand new and beautiful”!  Let us know how we can help you tell YOUR story.

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Photographing David Morris’ Art Glass

Chicago Product Photography

Initial Contact

Glass artist David Morris contacted me regarding photographing his artwork. Up to this point, David had been photographing his work himself with his camera phone. However, he needed high quality professional images to apply to juried exhibitions, and thus get wider exposure to a more upscale clientele. We discussed various styles and techniques and settled on a clean presentation on white.

The Shoot

Since much of the work involves clear glass, the trick is to be able to light it to be able to get a clean white background, without losing the edges of the glass.  It takes careful lighting and technical experience to achieve the desired result.  You want to have a crisp white background with drop shadows to show the 3-dimensional quality of the work, but must be careful that the light is not so bright as to lose the edges of the clear pieces.

The Result

Here’s what David had to say about our experience working together:

As a new artist, it became apparent that it was necessary to market and sell my art glass. Initially, cell phone snapshots were OK, but it quickly become obvious that professional help was required. G. Thomas Ward photographed my art so well that it seemed I transitioned from hobbyist to “artist” with a few clicks of a camera. Lighting, shadows, background and reflections are so important for marketing art. Gary was incredibly easy, flexible and comfortable to work with. Though cell phones are quick and informal, professional guidance and specialized tools make a remarkable difference when presenting art work. I cannot thank Gary enough.

Though I normally photograph people, events, public relations and other types of corporate photography, it was fun and interesting to exercise my photography skills with David’s artwork. And it was great working with David. If you’d like to see more of David’s artwork, you can find him here: Fabulous Intentions Glass

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3 Reasons Why You Need an Updated Professional Headshot

headshots for the professional in chicago

First impressions matter, especially in the online world. Most people won’t admit it, but we are quick to form an opinion about a person based on the picture he or she uses.

Your image is your personal brand. As such, it is important to have the right picture that will make you look like a professional, confident, and credible person. If you already have an awesome headshot on your LinkedIn profile or website, that’s excellent, but make sure that you update it every year or two.

Here are 3 reasons you need an updated professional headshot.

Optimize your online presence

People who are considering doing business with you will do a quick Google search about you. They want to make sure that the person they’ll be dealing with is professional and reliable.

Every time you upload a photo of yourself, it comes up on a Google search. By updating your photo every now and then, you are getting more pictures of yourself out there. This will help you build a professional brand and presence.

Look modern and professional

When you were just starting out, you probably used a photo that was taken by a friend as your profile photo. It may not have been a big deal back then, but now that your business is growing, you want a good quality photo that gives people the message that you’re a professional.

Using an outdated photo has the potential to make people think that you, yourself are outdated or out of touch.   An updated headshot will look more modern and professional and will appeal to most customers.

Provide an accurate portrait of yourself

Experts recommend updating your professional headshot once a year. This is especially true for women, who may change hairstyle and color more frequently. Most people will do a quick search of the person they’re going to do business with. You want to make sure that the photo reflects your current age, looks, and abilities.

If you want people think of you as an expert in your field, do not use a picture of your 22-year old self. If you do, you may lose credibility in their eyes.

For the highest quality headshots, call G. Thomas Ward Photography in Chicago. Besides doing headshots, Gary also does event and other promotional photography and corporate video. Please feel free to contact us to learn more about our photography and video services.

Unique Ideas for Trade Show Booths

Corporate event photography at Chicago Natural History Museum

Exhibiting at a trade show provides several benefits to businesses of all sizes. It allows you to promote your products and services to hundreds or thousands of potential customers, get fresh leads, and generate sales. Given that there are so many companies vying for the people’s attention at these events, it can be difficult to stand out.
A well-designed trade show booth will draw attendees’ attention and give you the opportunity to engage and interact with them. Given the time, effort, and money that you have spent for this event, it is important to maximize your booth investment.

Here are some unique ideas that you can use to increase booth traffic and, ideally, sales.

Use technology

Technology plays a major role in our everyday lives. Embrace this, and use technology to your advantage to capture the attention of attendees and drive traffic to your booth.

Use interactive touch screens and digital displays to make your booth stand out. Not only is it appealing, it also inspires interaction and participation. It is also a good idea to use a unique hashtag for the event. Encourage them to use your hashtag for a chance to win a prize they can get excited about.

With a cool and fun booth, along with clear, simple instructions, your company’s booth is sure to be fun and encourage positive brand recall.

Information

Trade shows provide a great opportunity to promote your products and services to potential customers. But you also need to remember that consumers don’t just buy stuff from anyone. Rather, they buy from brands they trust.

Exhibiting at a trade show provides the perfect opportunity to introduce your brand to the public.
Don’t just set a beautiful, attractive booth; make it informative. Build brand awareness by sharing some facts about your company, and try to incorporate it into your booth design. Make learning fun for your booth visitors.

Offer snacks or drinks

Going around and checking out dozens and dozens of booths can be exhausting. Give visitors a reason to stay in your booth, even for just a few minutes, by offering some snacks or drinks. Make sure, though, that you choose food and beverages that align with your brand.

If your company encourages healthy eating, then provide healthy snack options. If you are considering giving out bottled water to attendees, make sure that the packaging comes with your company name and logo. This way, recipients will be reminded where they got it.

About

My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.

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1315 W. Albion Ave.
Chicago, IL 60626

PH: 773.271.6813