Planning a corporate event can be a tricky endeavor. Whether you’re planning a seminar, conference or a customer appreciation day, you probably have a long list of items to complete – venue, food, flowers, decorations, seating charts, speakers…the list goes on. But who’s going to capture all those moments during the event?
Special events for your business deserve the attention and eye for detail that only a professional photographer can provide. You only have one opportunity to capture your event in all of its glory. It can be difficult to convey the story of your event without great photos to back you up. As such, it is important to hire a professional photographer for your event.
Here are some things you need to consider when hiring an event photographer.
Every photographer has their own unique style. This “fingerprint” is what sets their work apart from everyone else. When hiring a photographer, take their photographic style into account. Do they focus on close-ups? Portraits? Candid moments? These are just a few styles to think about. You can’t hire a photographer and ask him to use a different style; it doesn’t quite work like that.
Check out some sample photographs from various photographers to determine whether or not their style suits your needs. This will also ensure that they’re the best fit of the occasion.
Before making a decision, ask to see the photographer’s portfolio. Some photographers feature their portfolios on their website. If so, spend some time and browse through those photos. Through the collection of photos, you’ll get a sense of the depth of a photographer’s work. If you like their work, go head: take the next step and reach out to them!
Skills and expertise are incredibly important in capturing great photos for any event. However, also consider how they work with their clients. What is their work ethic like? Are they punctual? Do they dress appropriately? This is where references prove invaluable in your decision-making process.
Ask the photographer for references, testimonials or endorsements, preferably previous customers, partners and fellow photographers. Get in touch with these people to see what they think of the photographer. Also, ask previous clients whether or not they are satisfied with the work. A true professional will have no problem offering as many references as you need. You may also want to search online for any potential negative comments.
Of course, you must keep your budget in mind when choosing a photographer for your event. We all need to operate on a certain budget. As such, it is important to hire a photographer that can deliver the job, while staying within budget. That being said, be sure to have a realistic budget for your needs and location. Like most things in life, you usually get what you pay for. Look for experience and an extensive portfolio and an established professional with a documented history. Hire the best photographer you can afford.
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Whether they admit it or not, people judge others based on the clothes they wear. The way you groom yourself and the clothes you wear affect other people’s’ perception of you. This is especially true at an event where you’ll be meeting a lot of professionals face to face for the first time. As they say, “You only get once chance to make a first impression!”
When you pay more attention to your wardrobe, people are more likely take you seriously and are more willing to listen to you. So if your aim is to impress people at business events, make sure you put some effort into your style and appearance.
In this blog post, we’ll give you some guidelines on what to wear at a business conference. Follow these tips and dress to impress at your next business conference.
Look the part
Smaller business conferences are typically business casual. For men, khaki pants and a long-sleeved button down shirt are a good choice. For women, a knee-length skirt or casual pants may be worn. You can pair it with a silk, knit or cotton blouse. Solid, neutral colors are always in style. Choose a top that flatters your figure without being too revealing. Think of the “classic” look, and you’ll be in good shape.
International conferences, on the other hand, tend to be more conservative. In this case, a tailored suit is a safe bet. For women, a tailored dress or skirt with blouse and a blazer is recommended.
No matter what you decide to wear, you clothes should look good, be comfortable and make you feel confident.
Keep hair smooth and simple
Although it’s okay for women to wear your hair down, make sure to keep your hair off of your face. Not only will you have to constantly push your hair back, it will be too distracting to the person you’re speaking to. A low pony tail is an easy, comfortable way to maintain a neat look throughout the day. For men, just keep your hair well trimmed.
Wear comfortable shoes
If you’re not used to wearing high heels, don’t force it. Opt for a low-heeled, closed toe shoes instead. The more comfortable you are, the more confident you feel.
Men can opt for a casual loafer or a lace up style shoe. Black or brown leather are ideal, just make sure your shoes are polished and in good condition and match your belt.
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There is no better place to increase your awareness of new trends in your field than an industry conference. Some people use industry conferences as an opportunity to expand their existing network. These new connections can turbocharge your career and the presentations and seminars can teach you things you can’t pick up elsewhere.
But with so many speakers to hear and so many panels to attend, conferences may seem a little overwhelming. This sentiment rings especially true for those who are new to the professional conference scene.
If that describes you, here are 5 ways to get the most out of a conference.
Have a goal
What are you hoping to learn from this conference? Determine what you hope to gain from the conference before you get there. Going to a conference without any goals can be a waste of time and money. Your goals don’t have to be very specific. They can be as simple as meeting new people, gaining awareness about a particular topic, or to better yourself and bring new knowledge back to your team. If there is a particular person you’d like to meet, carve out time to accomplish that goal. If that person is a speaker or a presenter, send an email prior to the event and introduce yourself. Let the person know that you’re coming to his/her session and that you’re eager to meet them. Whenever possible, let them know how you can help them; they may be more inclined to spend some extra time talking with you!
Find out who the speakers are
Before you make the decision to go, we recommend that you determine who the speakers are. Then, do some research on Youtube or Google and watch their videos online. By doing so, you’ll get a sense for their style and substance. Plus, it will give you an idea how much value they’ll bring to their upcoming presentations. This is also a great opportunity to think of questions you may want to ask during or after their presentation.
We get it. You decided to attend the conference to gain new ideas or insights about your industry. However, the most interesting moments often occur in between or after the sessions themselves. The conversations and interactions you have with the other attendees are often the most memorable and valuable you will have at a conference. On the day of the conference, make sure you register early. This allows you to maximize your time meeting new people before the sessions begin.
With days full of speakers and sessions, it can be difficult to remember everything you have learned during the conference. To help you remember what you have learned, we recommend that you take down notes. Also, don’t forget to write down 3 key takeaways at the end of each session.
Make sure you follow up with everyone you met after the event. Reach out to them. Email is a completely reasonable way to follow up with someone. Don’t wait too long, either: you’ll want to make sure they still remember you while the event is still fresh in their mind! It’s important to keep those contacts handy, even if you don’t work together immediately.
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After spending countless hours planning an event, there is nothing more satisfying than witnessing its success. In a perfect world, every attendee would connect with other attendees and participate in activities.
There is an endless amount of proactive, easy-to-implement steps you can take to increase attendee engagement at your events. Here are some of them.
Attendee engagement doesn’t necessarily start at the event itself. In fact, you should engage your audience before they even step foot in your venue. This will not only guarantee more attendees, but people will be more excited to attend.
Social media is one of the best avenues to promote your event. Create a unique hashtag and use it every time you post an update about your event. With the right strategy, you’ll have people talking about your event and your engagement will skyrocket. Publishing a blog post is also a great way to create pre-event buzz or stream a video from last year’s event.
Games are a great way to entertain and energize attendees who are bored and drained from listening to lectures and presentations. With the right execution and an interesting prize, you’ll get people to interact and participate in activities.
Make time for networking
A lot of people tend to feel overwhelmed or intimidated when attending a large event, especially when they don’t know anyone. Encourage your guests to meet someone new and network by dividing them into smaller groups. This can help break the initial awkwardness that tends to happen at large gatherings.
It is also a good idea to have breaks between speakers or a cocktail hour after the event to give people an opportunity to network and engage with one another.
Allow for Q&A opportunities
Provide attendees an opportunity to address their questions. You can gather questions from attendees and have the speaker answer these questions at the end of the presentation. Attendees will be able to learn more from the Q&A session. Plus, they’ll feel more appreciated and part of the event.
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My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.