https://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/FinertyS_318.jpg6641000gthomaswardhttps://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2018-08-25 14:26:222018-08-25 14:26:22What to Wear for a Corporate Photo Shoot
Glass artist David Morris contacted me regarding photographing his artwork. Up to this point, David had been photographing his work himself with his camera phone. However, he needed high quality professional images to apply to juried exhibitions, and thus get wider exposure to a more upscale clientele. We discussed various styles and techniques and settled on a clean presentation on white.
Since much of the work involves clear glass, the trick is to be able to light it to be able to get a clean white background, without losing the edges of the glass. It takes careful lighting and technical experience to achieve the desired result. You want to have a crisp white background with drop shadows to show the 3-dimensional quality of the work, but must be careful that the light is not so bright as to lose the edges of the clear pieces.
Here’s what David had to say about our experience working together:
As a new artist, it became apparent that it was necessary to market and sell my art glass. Initially, cell phone snapshots were OK, but it quickly become obvious that professional help was required. G. Thomas Ward photographed my art so well that it seemed I transitioned from hobbyist to “artist” with a few clicks of a camera. Lighting, shadows, background and reflections are so important for marketing art. Gary was incredibly easy, flexible and comfortable to work with. Though cell phones are quick and informal, professional guidance and specialized tools make a remarkable difference when presenting art work. I cannot thank Gary enough.
Though I normally photograph people, events, public relations and other types of corporate photography, it was fun and interesting to exercise my photography skills with David’s artwork. And it was great working with David. If you’d like to see more of David’s artwork, you can find him here: Fabulous Intentions Glass
https://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2018/05/20180510_152853_2-1.jpg23404160gthomaswardhttps://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2018-05-14 19:38:442018-05-16 20:45:34Photographing David Morris' Art Glass
First impressions matter, especially in the online world. Most people won’t admit it, but we are quick to form an opinion about a person based on the picture he or she uses.
Your image is your personal brand. As such, it is important to have the right picture that will make you look like a professional, confident, and credible person. If you already have an awesome headshot on your LinkedIn profile or website, that’s excellent, but make sure that you update it every year or two.
Here are 3 reasons you need an updated professional headshot.
Optimize your online presence
People who are considering doing business with you will do a quick Google search about you. They want to make sure that the person they’ll be dealing with is professional and reliable.
Every time you upload a photo of yourself, it comes up on a Google search. By updating your photo every now and then, you are getting more pictures of yourself out there. This will help you build a professional brand and presence.
Look modern and professional
When you were just starting out, you probably used a photo that was taken by a friend as your profile photo. It may not have been a big deal back then, but now that your business is growing, you want a good quality photo that gives people the message that you’re a professional.
Using an outdated photo has the potential to make people think that you, yourself are outdated or out of touch. An updated headshot will look more modern and professional and will appeal to most customers.
Provide an accurate portrait of yourself
Experts recommend updating your professional headshot once a year. This is especially true for women, who may change hairstyle and color more frequently. Most people will do a quick search of the person they’re going to do business with. You want to make sure that the photo reflects your current age, looks, and abilities.
If you want people think of you as an expert in your field, do not use a picture of your 22-year old self. If you do, you may lose credibility in their eyes.
For the highest quality headshots, call G. Thomas Ward Photography in Chicago. Besides doing headshots, Gary also does event and other promotional photography and corporate video. Please feel free to contact us to learn more about our photography and video services.
https://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2018/04/headshots-for-the-professional-in-chicago.jpg5001000gthomaswardhttps://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2018-04-14 13:30:502018-04-25 13:33:113 Reasons Why You Need an Updated Professional Headshot
Exhibiting at a trade show provides several benefits to businesses of all sizes. It allows you to promote your products and services to hundreds or thousands of potential customers, get fresh leads, and generate sales. Given that there are so many companies vying for the people’s attention at these events, it can be difficult to stand out.
A well-designed trade show booth will draw attendees’ attention and give you the opportunity to engage and interact with them. Given the time, effort, and money that you have spent for this event, it is important to maximize your booth investment.
Here are some unique ideas that you can use to increase booth traffic and, ideally, sales.
Technology plays a major role in our everyday lives. Embrace this, and use technology to your advantage to capture the attention of attendees and drive traffic to your booth.
Use interactive touch screens and digital displays to make your booth stand out. Not only is it appealing, it also inspires interaction and participation. It is also a good idea to use a unique hashtag for the event. Encourage them to use your hashtag for a chance to win a prize they can get excited about.
With a cool and fun booth, along with clear, simple instructions, your company’s booth is sure to be fun and encourage positive brand recall.
Trade shows provide a great opportunity to promote your products and services to potential customers. But you also need to remember that consumers don’t just buy stuff from anyone. Rather, they buy from brands they trust.
Exhibiting at a trade show provides the perfect opportunity to introduce your brand to the public.
Don’t just set a beautiful, attractive booth; make it informative. Build brand awareness by sharing some facts about your company, and try to incorporate it into your booth design. Make learning fun for your booth visitors.
Offer snacks or drinks
Going around and checking out dozens and dozens of booths can be exhausting. Give visitors a reason to stay in your booth, even for just a few minutes, by offering some snacks or drinks. Make sure, though, that you choose food and beverages that align with your brand.
If your company encourages healthy eating, then provide healthy snack options. If you are considering giving out bottled water to attendees, make sure that the packaging comes with your company name and logo. This way, recipients will be reminded where they got it.
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First impressions matter, especially online. Living in the digital world, first impressions are often based on your profile picture. Think of it as the digital equivalent to your handshake. Your profile photo serves as your online introduction to others. This is why it’s important that you take time to choose the perfect headshot for your professional profile.
Here are some tips for choosing the right profile picture.
Choose a photo that is friendly and inviting
A warm, genuine smile will go a long way to attracting attention to your profile. Also, people will think that you’re friendly, pleasant, and approachable.
You don’t have to wear a big goofy grin. As the saying goes, “smile with your eyes.” It’s important that the image look real and authentic. Smile like you mean it!
Your clothes matter. Choose a photo that depicts you in a manner appropriate for your field. You want to wow potential employers, clients, and partners with a headshot that makes you look like a professional.
Make sure that you’re wearing appropriate professional or business casual attire. That means a dress, suit, or blazer for women and a dress shirt or a suit for men. Dressing professionally also means you are freshly shaven (unless you have a beard) or not wearing too much makeup.
You should be the only subject in the photo
The photo should be of you, and only you. Never use a group photo as your profile picture. It can be extremely confusing to people who are viewing your profile. Cropped group photos are also a no-no. Nothing is more awkward than seeing someone else’s cropped shoulder in a photo.
Close-ups are your best bet for your profile picture. Remember, this is about you. Make sure that you are front and center and the focus of the photo.
Use a recent photo of yourself
Sometimes, people are tempted to use an old picture because they look young and attractive in that photo. The last thing you want is for people to be surprised when they meet you in person because you don’t like the person in your profile picture. Select a photo that reflects how you look on a daily basis. Make sure that your profile picture is up-to-date.
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My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.