Exhibiting at a trade show provides several benefits to businesses of all sizes. It allows you to promote your products and services to hundreds or thousands of potential customers, get fresh leads, and generate sales. Given that there are so many companies vying for the people’s attention at these events, it can be difficult to stand out.
A well-designed trade show booth will draw attendees’ attention and give you the opportunity to engage and interact with them. Given the time, effort, and money that you have spent for this event, it is important to maximize your booth investment.
Here are some unique ideas that you can use to increase booth traffic and, ideally, sales.
Technology plays a major role in our everyday lives. Embrace this, and use technology to your advantage to capture the attention of attendees and drive traffic to your booth.
Use interactive touch screens and digital displays to make your booth stand out. Not only is it appealing, it also inspires interaction and participation. It is also a good idea to use a unique hashtag for the event. Encourage them to use your hashtag for a chance to win a prize they can get excited about.
With a cool and fun booth, along with clear, simple instructions, your company’s booth is sure to be fun and encourage positive brand recall.
Trade shows provide a great opportunity to promote your products and services to potential customers. But you also need to remember that consumers don’t just buy stuff from anyone. Rather, they buy from brands they trust.
Exhibiting at a trade show provides the perfect opportunity to introduce your brand to the public.
Don’t just set a beautiful, attractive booth; make it informative. Build brand awareness by sharing some facts about your company, and try to incorporate it into your booth design. Make learning fun for your booth visitors.
Offer snacks or drinks
Going around and checking out dozens and dozens of booths can be exhausting. Give visitors a reason to stay in your booth, even for just a few minutes, by offering some snacks or drinks. Make sure, though, that you choose food and beverages that align with your brand.
If your company encourages healthy eating, then provide healthy snack options. If you are considering giving out bottled water to attendees, make sure that the packaging comes with your company name and logo. This way, recipients will be reminded where they got it.
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First impressions matter, especially online. Living in the digital world, first impressions are often based on your profile picture. Think of it as the digital equivalent to your handshake. Your profile photo serves as your online introduction to others. This is why it’s important that you take time to choose the perfect headshot for your professional profile.
Here are some tips for choosing the right profile picture.
Choose a photo that is friendly and inviting
A warm, genuine smile will go a long way to attracting attention to your profile. Also, people will think that you’re friendly, pleasant, and approachable.
You don’t have to wear a big goofy grin. As the saying goes, “smile with your eyes.” It’s important that the image look real and authentic. Smile like you mean it!
Your clothes matter. Choose a photo that depicts you in a manner appropriate for your field. You want to wow potential employers, clients, and partners with a headshot that makes you look like a professional.
Make sure that you’re wearing appropriate professional or business casual attire. That means a dress, suit, or blazer for women and a dress shirt or a suit for men. Dressing professionally also means you are freshly shaven (unless you have a beard) or not wearing too much makeup.
You should be the only subject in the photo
The photo should be of you, and only you. Never use a group photo as your profile picture. It can be extremely confusing to people who are viewing your profile. Cropped group photos are also a no-no. Nothing is more awkward than seeing someone else’s cropped shoulder in a photo.
Close-ups are your best bet for your profile picture. Remember, this is about you. Make sure that you are front and center and the focus of the photo.
Use a recent photo of yourself
Sometimes, people are tempted to use an old picture because they look young and attractive in that photo. The last thing you want is for people to be surprised when they meet you in person because you don’t like the person in your profile picture. Select a photo that reflects how you look on a daily basis. Make sure that your profile picture is up-to-date.
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For most people, having their portraits taken is synonymous to going to the dentist. The idea of posing in front of the camera makes people feel anxious and self-conscious. In reality, though, having a quality portrait on your website and other marketing materials is a must-have these days. Hiring a professional photographer to accurately capture the essence of you and your team is paramount.
If you’re like most people, you don’t normally have your photograph taken by a professional. That’s okay! A quality professional photographer will take the time to help you feel comfortable and at ease during your photo shoot.
Here are some tips for a cringe-free business portrait photo.
Location, Location, Location!
Location plays an important role in the outcome of your photos. Doing a shoot in indoors with a solid backdrop color is common and can provide great results. If you’re looking for something a bit out of the ordinary, though, consider having the photo session in an outdoor location you love. Another option is to do the session in your office or a location that best represents your business. Being some place where you are comfortable and at ease will improve the resulting photos.
Cool and Confident
Wardrobe choice and location are important aspects of your photos, but if you’re not feeling confident when your photos are being taken, your clothes and the location can’t save you. So, put on your happy face and let’s see your true smile!
Nothing looks better than a genuine smile. Even complete strangers visiting your website will know whether or not your smile is “real.” Your personality shines through when you pose with a genuine smile for your portraits. A happy portrait also exudes confidence in your business. Ideally, your portrait photo will be uploaded on your website, on your social media profiles, and will also be used for speaking engagements. Be confident and give it your best.
Wear the right clothes
Business portraits are typically taken from the waist up. Choosing the right wardrobe to fit the theme of your photoshoot is very important.
The type of clothes you wear have a significant impact not only on the resulting images but on your confidence level as well. Every client’s goal is to look great in their photos, so make sure that you choose clothes that you feel comfortable wearing and that look good on you! Your outfit should be appropriate for your position and your business, and it should be something you like to wear. If you wear an outfit you love, that is one less thing you’ll have to worry about when it comes time to take the photos.
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Good photographs can have a significant influence your conversion rate. In fact, it has been proven that products with better photos are more likely to sell. As such, it is a good idea that you hire a professional photographer to shoot your product photos. But if you choose to take the photos yourself, make sure that you feature your products in the best possible light.
Give these tips a go to improve the quality of your photos and increase sales.
Choose background wisely
The secret to taking beautiful product photos is to shoot them against a white or otherwise neutral background. This will give your photos a professional look and will draw attention to the products. Let your products do the talking by placing them against a clean, white background.
Provide photos from different angles
One of the limitations of buying products online is that buyers don’t have the chance to play around with them. Worse, some businesses only provide a few photos, and they are usually taken from only a few angles. To improve the online shopping experience of your customers, we highly recommend that you include photos from a variety of angles. Customers will be able to visualize the product better if you feature the product from lots of different angles.
Color accuracy matters
Many people prefer buying items in physical brick and mortar stores so that they can see the product in person. Nothing is more frustrating than ordering something online, waiting for it to arrive, and then discovering that the color isn’t the same as the one in the photo. This is one of the main reasons why customers return their products.
Make sure that your photos represent your products as accurately as possible. To decrease complaints and returns, make sure that you use photos that are of great quality. This ensures that the real product color is coming through clearly. Save the fancy filters for Instagram.
Keep the file size small
The age of smartphones has left people with short attention span. In fact, most people will leave your site if it doesn’t load within 3 seconds. To ensure that you have a speedy site, be sure to keep images small in size.
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The holiday season is one of the busiest times for the retail industry. In fact, most businesses make 20-40% of their annual income during the holidays. People are already in shopping mode and are looking to buy gifts for their loved ones. But with the increasing popularity of online shopping, brick and mortar stores need to find creative ways to get people into their stores.
If you haven’t already put up some holiday decorations, now is the best time to do so. There are several reasons why you should decorate your business for the holidays. Here are some of them.
Make Your Business Stand Out
A lot of businesses are vying for people’s attention, especially during the holidays. Many of them offer discounts and coupons. With competition among retailers tougher than ever, it can be difficult to stand out.
Now, imagine yourself walking down a street lined with stores. In front of you are two stores that sell unique, trendy pieces. One of them plays holiday music and is adorned with garland, lights, and wreaths. The other is not decorated at all. Which store do you walk into? Probably the one with holiday decor. Take time to add some holiday-themed decor to your store front. This will help your business stand out from the competition.
Attract potential customers
Some businesses think that holiday decorations are an unnecessary expense, but they’re not. In fact, it’s actually an investment that may pay off later on. When done right, it can attract more shoppers to your store. Most people are naturally drawn to bright, cheerful holiday decor. And since most of them are looking to buy something, this would be a great opportunity for your business.
Dig out the ornaments and spruce up your storefront this holiday season. Create a warm and festive space that welcomes everyone who walks through the door.
Get your customers in the holiday shopping mood
The day after Thanksgiving marks the start of holiday shopping. Now that you have already captured the attention of your target audience, you want to make sure that they spend a little more time in your store and do some shopping. A spectacular Christmas display will help get your customers in the holiday shopping mood.
http://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/12/DSC_5009-finished_G-Thomas-Retail-Display-Photography-Chicago-1.jpg10861200gthomaswardhttp://thepeoplephotographer.com/tpp-enfold/wp-content/uploads/2015/11/logo-300.pnggthomasward2017-12-19 21:56:082017-12-19 21:56:08Reasons to Decorate Your Business for the Holidays
My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.