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Product Photos Can Make or Break Your Business

Stephen Burks furniture design dedon Chicago

According to studies, 8 out of 10 Americans are now shopping online. As online shopping accelerates, more and more businesses are establishing eCommerce stores. Investing in good, quality products is a “must” when creating an eCommerce store. But you also need high quality photos to capture the attention of your target audience.

Quality Product Photography

Professional product photography is one of the best ways of showcasing your products to your customers. High quality images can show the detail of products that compel your customers to buy.

If you don’t have the equipment or you don’t know how to take product photos, consider hiring a professional photographer. For years they have trained and taken the time to learn the skills needed to understand how to work with space, angles, and light. They know how to shoot your products and enhance its unique or best features. It may be one of the larger expenses for your business, but it will definitely have a great impact on your sales.

Customer impression

Whether you hire a professional photographer or take the photos yourself, your product photos will affect a customer’s impression of your product. People make their decision based on the photos you provide. They can’t try your lotion, perfume, or soap through a computer screen. They have no idea what your food tastes like. The perceived value of your product is often judged by the photos you use, as well as the look and design of your website.

The images you provide can make or break a sale. It doesn’t matter how great your product is. If you use amateur photos, then people will think that they are low quality.

Great photos sell

We are visual creatures. People process information visually. High quality photos are absolute vital in building a successful eCommerce store. This will not only make your products look more attractive, they will also help increase trust in your company.

Visually appealing photos capture the attention of your target audience. They drive more traffic to your website or online store. The more attractive and unique your product photos are, the more products you’ll sell.

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Professional Portrait for Medical Residency Application

G Thomas Ward Endorsement

Recently, I received an email from Nimmi saying that she needed a professional portrait to submit with her medical residency application. During our email conversation, she let me know that she was a tad camera shy and wanted some help being put at ease during the shoot. I let her know that she isn’t alone in being camera shy and part of my job is helping people feel relaxed and comfortable in front of the camera. Having (hopefully) allayed her concerns, we set up an appointment. Per Nimmi’s request, I had a hair and makeup artist present at the shoot, as well. I’ve worked with Tanya in the past, and I knew she’d be an ideal choice for hair and makeup. Lastly, I made sure Sirius Black’s schedule was clear that day, since our office super-dog has an uncanny ability to make everyone feel more comfortable! Here’s what Nimmi has to say about her experience with G. Thomas Ward Photography, as well as a few of her finished photos, one featuring none other than Sirius Black himself!

“I needed to put my best ‘shot’ forward, a professional portrait photograph for a medical residency application. This was not an experience I was looking forward to, but I had to get it done. After an extensive internet search, I instinctively select ‘G. Thomas Ward Photography’! I exchange e-mails with upload requirements, discuss pricing and make an appointment with Gary. Very business like, so far so good! Apprehensively, I walk down a nice quiet neighborhood street. Gary invites me into his beautiful dwelling, and immediately, I felt like I am visiting a friend. Gary and Tanya put me totally at ease, got down to work on me with, of course, wonder bundle `Sirius’ supervising: outfit, makeup, hair, pose, smile and “voila!” within less than two hours, I have a series of shots to choose from the gallery. It was a ‘BLAST!’ I got more than the best shot. I felt confident at the end of the session and had the most memorable experience. Thank you very much, Gary, Tanya, and Sirius.”

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Helping us be the face of our company

Napco training

No matter what profession you are in, you know that working directly with clients can pose interesting challenges. However, we do what we do because we hope that our hard work will ultimately be appreciated. That’s why I am always incredibly humbled and grateful when a client goes out of their way to tell me what a wonderful job I’ve done for them.

I recently had the good fortune to work with Jackie Stuckert at NAPCO, Inc., an amazing company that manufactures and sells bathtub refinishing products and provides training for bathtub and tile refinishing professionals.

When Jackie initially contacted me, she was looking for an experienced photographer to take company headshots for their new website.

“Our need was for professional headshots. I have worked with photographers enough in the past to know that some are frankly much better than others, and I wanted the best. Our website is our virtual storefront, and I wanted out team to look their best.  When I sat down with Gary, I was floored! He’s just amazing!”

On our first phone call, Jackie explained what her goals were for the shoot: they wanted to get rid of the stock photos they currently had on their site and wanted to highlight their own people. She didn’t want overly “slick” photos but instead wanted more friendly, authentic photos of the NAPCO team and work environment. She wanted people to look great, feel comfortable, and not look like they were sitting specifically for a photo shoot.

G Thomas Ward Production Facility Photography

Jackie had a vision. I listened to Jackie, asked her a few questions, and offered suggestions for photo ideas and techniques I thought would work well for the NAPCO team. The collaboration Jackie and I shared for this shoot was instrumental to the overall success of the shoot. By throwing ideas back and forth, reviewing photos my clients like and dislike, we can land on a vision for a shoot that fits each their needs and goals.

When conducting a photo shoot, I strive to make everyone feel at home and at ease. In the days following the 1st shoot, I was pleased when Jackie told me that I “made everyone feel so relaxed and natural,” and that she noticed that I took the necessary time with each person to help them feel comfortable.

Jackie was so pleased with the results of the first session, she hired me again a couple weeks later to take additional photos of the Napco plant and the workers in action for their marketing materials.  During the 2nd shoot, while we were between shots, I had some down time, and noticed there was a training class in progress. There were 3 new trainees interacting with the instructor that I managed to get several candid shots of.  Later, I shared these with Jackie and was blown away by her response: “He took the best photos of our facility! They were casual but they truly capture what we do here…we didn’t even ask him to do that. He went above and beyond…that’s Gary for you!” Thanks, Jackie!

Fortunately, Jackie and her team had such a great experience that I’ve since been hired back for additional engagements. Since the initial headshot shoot, NAPCO has invited me back to photograph their products and services.

Napco photograph of training

I continue to have a great time working with Jackie and her team of professionals at NAPCO. I can’t wait to work with them again.

If you are looking for a professional photographer for your company headshots, marketing materials, or upcoming events, please reach out to me. I would love the opportunity to speak with you about your goals and how we may be able to work together.

4 Ideas to Add Fun and Excitement to Your Conference

4 Ideas to Add Fun and Excitement to Your Conference

People attend conferences for a variety of reasons. Some want to learn something new while others use it as an opportunity to grow their professional network.

Conferences usually last for several hours. Attendees are glued to their seats for nearly the entire day. No matter how interesting the topic, people get bored towards the end. How do you make your conference fun and engaging?

Here are some ideas to add fun and excitement to your next conference.

Entertainment

Conferences don’t have to be boring. To keep attendees’ energy level up, consider booking some form of entertainment like a comedian, magician, or a band. These professionals will help energize and refresh the audience for the closing sessions.

Group activities

Most participants come to the conference individually. Many of them don’t know anyone in the venue. They may feel awkward and lost in a crowd of strangers. Plan activities that are designed to get the audience out of their seats and interacting with one another. You can divide them into small groups and implement activities like problem solving scenarios, group discussions, or group projects.

Get a great host

Emcees are the ones that will spend the most time with the audience. Since most executives don’t have the charisma or stage presence to host a conference, we highly recommend that you hire a professional emcee. They know how to keep the program lively. Plus, they have the biggest influence on how your audience feels, so it is important to get a great host.

Interactive food stations

Since the typical conference will last at least a few hours, feeding the attendees is never a bad idea. An interactive food station is a great option for these types of events. Here, food stations will be placed in different parts of the room. Attendees are encouraged to get up and make their way across the room to get a bite. Not only will they be able to munch on great tasting foods, it also provides an opportunity to network.

If you are looking for a photographer to capture your corporate event in Chicago, please contact me today for availability!

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The Importance of Entertainment in Corporate Events

importance of entertainment at Chicago events

A corporate event plays an important role in strengthening your relationship with your clients, staff members, and customers. Whether you’re planning a conference, awards dinner, exhibition, or convention, corporate events can promote your business internally and externally.

A successful event is one that attendees will never forget. Enthusiasm and fun is the key to creating an unforgettable event. Hiring entertainers can help you achieve that goal.

Here are 3 reasons why you should find good entertainment for your next corporate event.

Keep attendees entertained

Conferences and seminars are can be boring. People will be sitting through hours of presentations and lectures. No matter how stimulating the content is, many of them will look exhausted, bored, or disengaged by the end of the day.

One of the best reasons to hire entertainment at corporate events is to keep attendees entertained.
Have bands or comedians perform during breaks in the action. When planned and executed well, this helps attendees relax, laugh, and creates a good vibe at the event. This will also stimulate the audience and energize them for the next sessions.

Generate interest

Entertainment is crucial if you are trying to launch new products. This is especially important if you choose to do so in at a large exhibition. Since different businesses will be vying for people’s attention and show off their products, you need something that would grab people’s attention. Entertainment such as live music will help generate interest and entice attendees over to your booth.

Motivate employees

Hosting a corporate event is a great way to train your staff and familiarize themselves with new products. It is also a great way show your appreciation and reward them for their hard work. By incorporating some entertainment into your event, you’re giving them a chance to have fun and let loose. A well-planned corporate event can motivate employees, which in turn will help increase productivity.

About

My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.

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