,

The Importance of High Quality Images for Your Website

high quality images for your website

In an era where everyone has access to smart phones and a digital camera, it can be easy for people to dismiss the idea of hiring a professional photographer for your website. Although these devices allow you to take decent photos, understanding how essential good photography is for your business is paramount.

The type and quality of images you display on your website are reflect the quality of your business. Read on, and we’ll tell you how investing in high quality photographs can benefit your business.

Builds credibility

When people visit your site, they judge the credibility of your business based on what they see there. High quality photos can immediately built trust and urge visitors to take action. Plus, it can make a huge difference on the overall impression and effectiveness of your website. Think of the images on your site as the “window dressing” of traditional stores. An attractive storefront is more likely to engage potential customers.

Creates more conversions

High quality images aren’t a luxury. Rather, they’re a necessity for attracting future customers. High resolution, professional photos are important if you want to stand out from the competition.

No matter what your products or services are, consider how you’re coming across to your customers. If you use grainy, low-quality images, people will think of your products as cheap. This is especially true in the food business.

Low quality photos translate to low quality ingredients. People won’t be willing to pay as much for your entree, if they even come in at all. The key is to use photos that will do justice to what your company has to offer.

Enhance your SEO

The images you use on your website provide you an opportunity to increase your online visibility and make your content more appealing. That said, we recommend that you take the time to invest in high quality photos.

Images, when added with a certain consideration, can enhance your SEO and drive traffic to your site. Search engines such as Google and Yahoo favor original photos over stock photos. Make sure, though, that the photo is relevant to the content.

Don’t skimp on photography. Reach out to a local photographer like G. Thomas Ward Photography to help you to capture images that will help visually convey what your content cannot. It will be worth it and your business will thank you for it.

,

How to Hire a Photographer for Your Chicago Event

hire a photographer for chicago event

Planning a corporate event can be a tricky endeavor. Whether you’re planning a seminar, conference or a customer appreciation day, you probably have a long list of items to complete – venue, food, flowers, decorations, seating charts, speakers…the list goes on. But who’s going to capture all those moments during the event?

Special events for your business deserve the attention and eye for detail that only a professional photographer can provide. You only have one opportunity to capture your event in all of its glory. It can be difficult to convey the story of your event without great photos to back you up. As such, it is important to hire a professional photographer for your event.

Here are some things you need to consider when hiring an event photographer.

Photographic style

Every photographer has their own unique style. This “fingerprint” is what sets their work apart from everyone else. When hiring a photographer, take their photographic style into account. Do they focus on close-ups? Portraits? Candid moments? These are just a few styles to think about. You can’t hire a photographer and ask him to use a different style; it doesn’t quite work like that.

Check out some sample photographs from various photographers to determine whether or not their style suits your needs. This will also ensure that they’re the best fit of the occasion.

Portfolio

Before making a decision, ask to see the photographer’s portfolio. Some photographers feature their portfolios on their website. If so, spend some time and browse through those photos. Through the collection of photos, you’ll get a sense of the depth of a photographer’s work. If you like their work, go head: take the next step and reach out to them!

Testimonials

Skills and expertise are incredibly important in capturing great photos for any event. However, also consider how they work with their clients. What is their work ethic like? Are they punctual? Do they dress appropriately? This is where references prove invaluable in your decision-making process.

Ask the photographer for references, testimonials or endorsements, preferably previous customers, partners and fellow photographers. Get in touch with these people to see what they think of the photographer. Also, ask previous clients whether or not they are satisfied with the work. A true professional will have no problem offering as many references as you need.  You may also want to search online for any potential negative comments.  

Budget

Of course, you must keep your budget in mind when choosing a photographer for your event. We all need to operate on a certain budget. As such, it is important to hire a photographer that can deliver the job, while staying within budget. That being said, be sure to have a realistic budget for your needs and location.  Like most things in life, you usually get what you pay for.  Look for experience and an extensive portfolio and an established professional with a documented history.  Hire the best photographer you can afford.   

hire a photographer for chicago event

,

How to Look Your Best at a Business Conference

look best at conference

Whether they admit it or not, people judge others based on the clothes they wear. The way you groom yourself and the clothes you wear affect other people’s’ perception of you. This is especially true at an event where you’ll be meeting a lot of professionals face to face for the first time. As they say, “You only get once chance to make a first impression!”

When you pay more attention to your wardrobe, people are more likely take you seriously and are more willing to listen to you. So if your aim is to impress people at business events, make sure you put some effort into your style and appearance.

In this blog post, we’ll give you some guidelines on what to wear at a business conference. Follow these tips and dress to impress at your next business conference.

Look the part

Smaller business conferences are typically business casual. For men, khaki pants and a long-sleeved button down shirt are a good choice. For women, a knee-length skirt or casual pants may be worn. You can pair it with a silk, knit or cotton blouse. Solid, neutral colors are always in style. Choose a top that flatters your figure without being too revealing. Think of the “classic” look, and you’ll be in good shape.

International conferences, on the other hand, tend to be more conservative. In this case, a tailored suit is a safe bet. For women, a tailored dress or skirt with blouse and a blazer is recommended.

No matter what you decide to wear, you clothes should look good, be comfortable and make you feel confident.

Keep hair smooth and simple

Although it’s okay for women to wear your hair down, make sure to keep your hair off of your face. Not only will you have to constantly push your hair back, it will be too distracting to the person you’re speaking to. A low pony tail is an easy, comfortable way to maintain a neat look throughout the day. For men, just keep your hair well trimmed.

Wear comfortable shoes

If you’re not used to wearing high heels, don’t force it. Opt for a low-heeled, closed toe shoes instead. The more comfortable you are, the more confident you feel.

Men can opt for a casual loafer or a lace up style shoe. Black or brown leather are ideal, just make sure your shoes are polished and in good condition and match your belt.

look best at conference

, ,

5 Ways to Get the Most Out of a Conference

get most out of a business conference

There is no better place to increase your awareness of new trends in your field than an industry conference.  Some people use industry conferences as an opportunity to expand their existing network.  These new connections can turbocharge your career and the presentations and seminars can teach you things you can’t pick up elsewhere.

But with so many speakers to hear and so many panels to attend, conferences may seem a little overwhelming.  This sentiment rings especially true for those who are new to the professional conference scene.

If that describes you, here are 5 ways to get the most out of a conference.

get most out of a business conference

  1. Have a goal
    What are you hoping to learn from this conference?  Determine what you hope to gain from the conference before you get there.  Going to a conference without any goals can be a waste of time and money.  Your goals don’t have to be very specific.  They can be as simple as meeting new people, gaining awareness about a particular topic, or to better yourself and bring new knowledge back to your team.  If there is a particular person you’d like to meet, carve out time to accomplish that goal.  If that person is a speaker or a presenter, send an email prior to the event and introduce yourself.  Let the person know that you’re coming to his/her session and that you’re eager to meet them.  Whenever possible, let them know how you can help them; they may be more inclined to spend some extra time talking with you!
  2. Find out who the speakers are
    Before you make the decision to go, we recommend that you determine who the speakers are.  Then, do some research on Youtube or Google and watch their videos online.  By doing so, you’ll get a sense for their style and substance.  Plus, it will give you an idea how much value they’ll bring to their upcoming presentations.  This is also a great opportunity to think of questions you may want to ask during or after their presentation.
  3. Register early
    We get it.  You decided to attend the conference to gain new ideas or insights about your industry.  However, the most interesting moments often occur in between or after the sessions themselves.  The conversations and interactions you have with the other attendees are often the most memorable and valuable you will have at a conference. On the day of the conference, make sure you register early.  This allows you to maximize your time meeting new people before the sessions begin.
  4. Take notes
    With days full of speakers and sessions, it can be difficult to remember everything you have learned during the conference.  To help you remember what you have learned, we recommend that you take down notes.  Also, don’t forget to write down 3 key takeaways at the end of each session.
  5. Follow up
    Make sure you follow up with everyone you met after the event.  Reach out to them. Email is a completely reasonable way to follow up with someone.  Don’t wait too long, either: you’ll want to make sure they still remember you while the event is still fresh in their mind! It’s important to keep those contacts handy, even if you don’t work together immediately.

About

My years of experience include shooting for a wide variety of clients both corporate and personal, including Cartier, WTTW, The Chicago Reader, Northwestern University, Hartmarx, Music of the Baroque, Red Moon Theater, Theo Ubique, Third Coast Marketing and many, many more.

Recent Posts

Categories

Studio Location

1315 W. Albion Ave.
Chicago, IL 60626

PH: 773.271.6813