If you have ever hosted a conference, you already know that they’re no walk in the park. There are so many moving parts: schedules to keep, speakers to book, venues to reserve…and those are just the “big” things.
With all of the work that goes into putting on a successful conference, it would be a wasted opportunity not to capture the moments that people will talk about long after they leave. When you take the time to photograph and capture video at your conference or corporate event, you memorialize the fruits of your efforts. This media can then be used in future promotions for upcoming conferences or marketing collateral down the road.
Spread the love
What sessions and speakers are your “main attractions?” Focus on those first. A good videographer will work with you and ask these questions. If you know any of your speakers are especially engaging and energetic presenters, ask them ahead of time if they mind being filmed (hint: most love it!). Working with your speakers ahead of time ensures the film crew won’t throw them off during their session. Filming activities in between sessions is also a great way to find those organic interactions with people enjoying themselves.
Keep it Fresh
Have you ever had to sit through someone’s wedding video where Uncle Earl recorded everything without leaving his seat? For your sake, we hope not. This type of filming is more common than you think, but it doesn’t tell a great story.
Static video (think a video camera on a tripod in the back of the room) isn’t very exciting footage, so ask your videographer if multiple camera-operators are an option. When editing the material later, being able to combine clips from different vantage points during a presentation provides a nice viewing experience for your audience.
Testimonials
While people are at your conference, “in the thick of things,” you have a golden opportunity to get positive feedback and testimonials. Find those key stakeholders and ask them if they can do a 15-second testimonial for you. Someone you trust can even prompt positive reviews of your work and the event by asking leading questions. These sound bites can be used later on your website or as promotional material for another event.
Bring it all Together
By the time your conference comes to an end, you’re exhausted. For a few days, you kept a lot of people very busy and on their toes. While the event itself may be over, your videography team will be busy at work putting the video together in a comprehensive, cohesive, narrative.
The final output will be an invaluable marketing tool for you for years to come.
