Chicago business and product photography Archives - Chicago Photography

Give these tips a go to improve the quality of your photos and increase sales.

Choose background wisely

The secret to taking beautiful product photos is to shoot them against a white or otherwise neutral background. This will give your photos a professional look and will draw attention to the products. Let your products do the talking by placing them against a clean, white background.

Provide photos from different angles

One of the limitations of buying products online is that buyers don’t have the chance to play around with them. Worse, some businesses only provide a few photos, and they are usually taken from only a few angles. To improve the online shopping experience of your customers, we highly recommend that you include photos from a variety of angles. Customers will be able to visualize the product better if you feature the product from lots of different angles.

Color accuracy matters

Many people prefer buying items in physical brick and mortar stores so that they can see the product in person. Nothing is more frustrating than ordering something online, waiting for it to arrive, and then discovering that the color isn’t the same as the one in the photo. This is one of the main reasons why customers return their products.
Make sure that your photos represent your products as accurately as possible. To decrease complaints and returns, make sure that you use photos that are of great quality. This ensures that the real product color is coming through clearly. Save the fancy filters for Instagram.

Keep the file size small

The age of smartphones has left people with short attention span. In fact, most people will leave your site if it doesn’t load within 3 seconds. To ensure that you have a speedy site, be sure to keep images small in size.

According to studies, 8 out of 10 Americans are now shopping online. As online shopping accelerates, more and more businesses are establishing eCommerce stores. Investing in good, quality products is a “must” when creating an eCommerce store. But you also need high quality photos to capture the attention of your target audience.

Quality Product Photography

Professional product photography is one of the best ways of showcasing your products to your customers. High quality images can show the detail of products that compel your customers to buy.

If you don’t have the equipment or you don’t know how to take product photos, consider hiring a professional photographer. For years they have trained and taken the time to learn the skills needed to understand how to work with space, angles, and light. They know how to shoot your products and enhance its unique or best features. It may be one of the larger expenses for your business, but it will definitely have a great impact on your sales.

Customer impression

Whether you hire a professional photographer or take the photos yourself, your product photos will affect a customer’s impression of your product. People make their decision based on the photos you provide. They can’t try your lotion, perfume, or soap through a computer screen. They have no idea what your food tastes like. The perceived value of your product is often judged by the photos you use, as well as the look and design of your website.

The images you provide can make or break a sale. It doesn’t matter how great your product is. If you use amateur photos, then people will think that they are low quality.

Great photos sell

We are visual creatures. People process information visually. High quality photos are absolute vital in building a successful eCommerce store. This will not only make your products look more attractive, they will also help increase trust in your company.

Visually appealing photos capture the attention of your target audience. They drive more traffic to your website or online store. The more attractive and unique your product photos are, the more products you’ll sell.

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Boost Your Conversion Rate with Better Product Photos