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Stephen Burks furniture photography

Good photographs can have a significant influence your conversion rate. In fact, it has been proven that products with better photos are more likely to sell. As such, it is a good idea that you hire a professional photographer to shoot your product photos. But if you choose to take the photos yourself, make sure that you feature your products in the best possible light.

Give these tips a go to improve the quality of your photos and increase sales.

Choose background wisely

The secret to taking beautiful product photos is to shoot them against a white or otherwise neutral background. This will give your photos a professional look and will draw attention to the products. Let your products do the talking by placing them against a clean, white background.

Provide photos from different angles

One of the limitations of buying products online is that buyers don’t have the chance to play around with them. Worse, some businesses only provide a few photos, and they are usually taken from only a few angles. To improve the online shopping experience of your customers, we highly recommend that you include photos from a variety of angles. Customers will be able to visualize the product better if you feature the product from lots of different angles.

Color accuracy matters

Many people prefer buying items in physical brick and mortar stores so that they can see the product in person. Nothing is more frustrating than ordering something online, waiting for it to arrive, and then discovering that the color isn’t the same as the one in the photo. This is one of the main reasons why customers return their products.
Make sure that your photos represent your products as accurately as possible. To decrease complaints and returns, make sure that you use photos that are of great quality. This ensures that the real product color is coming through clearly. Save the fancy filters for Instagram.

Keep the file size small

The age of smartphones has left people with short attention span. In fact, most people will leave your site if it doesn’t load within 3 seconds. To ensure that you have a speedy site, be sure to keep images small in size.

Chicago Facility Photography

No matter what profession you are in, you know that working directly with clients can pose interesting challenges. However, we do what we do because we hope that our hard work will ultimately be appreciated. That’s why I am always incredibly humbled and grateful when a client goes out of their way to tell me what a wonderful job I’ve done for them.

I recently had the good fortune to work with Jackie Stuckert at NAPCO, Inc., an amazing company that manufactures and sells bathtub refinishing products and provides training for bathtub and tile refinishing professionals.

When Jackie initially contacted me, she was looking for an experienced photographer to take company headshots for their new website.

“Our need was for professional headshots. I have worked with photographers enough in the past to know that some are frankly much better than others, and I wanted the best. Our website is our virtual storefront, and I wanted out team to look their best.  When I sat down with Gary, I was floored! He’s just amazing!”

On our first phone call, Jackie explained what her goals were for the shoot: they wanted to get rid of the stock photos they currently had on their site and wanted to highlight their own people. She didn’t want overly “slick” photos but instead wanted more friendly, authentic photos of the NAPCO team and work environment. She wanted people to look great, feel comfortable, and not look like they were sitting specifically for a photo shoot.

G Thomas Ward Production Facility Photography

Jackie had a vision. I listened to Jackie, asked her a few questions, and offered suggestions for photo ideas and techniques I thought would work well for the NAPCO team. The collaboration Jackie and I shared for this shoot was instrumental to the overall success of the shoot. By throwing ideas back and forth, reviewing photos my clients like and dislike, we can land on a vision for a shoot that fits each their needs and goals.

When conducting a photo shoot, I strive to make everyone feel at home and at ease. In the days following the 1st shoot, I was pleased when Jackie told me that I “made everyone feel so relaxed and natural,” and that she noticed that I took the necessary time with each person to help them feel comfortable.

Jackie was so pleased with the results of the first session, she hired me again a couple weeks later to take additional photos of the Napco plant and the workers in action for their marketing materials.  During the 2nd shoot, while we were between shots, I had some down time, and noticed there was a training class in progress. There were 3 new trainees interacting with the instructor that I managed to get several candid shots of.  Later, I shared these with Jackie and was blown away by her response: “He took the best photos of our facility! They were casual but they truly capture what we do here…we didn’t even ask him to do that. He went above and beyond…that’s Gary for you!” Thanks, Jackie!

Fortunately, Jackie and her team had such a great experience that I’ve since been hired back for additional engagements. Since the initial headshot shoot, NAPCO has invited me back to photograph their products and services.

Napco photograph of training

I continue to have a great time working with Jackie and her team of professionals at NAPCO. I can’t wait to work with them again.

If you are looking for a professional photographer for your company headshots, marketing materials, or upcoming events, please reach out to me. I would love the opportunity to speak with you about your goals and how we may be able to work together.