what to look for in an event photographer chicago

what to look for in an event photographer chicagoIf you own or manage a business, there will come a time when you’ll need to hire a corporate event photographer to capture photos on your next conference or meeting. You may be tempted to ask a friend or your staff to do so, but you shouldn’t trust just anyone with this role. Professional photographers do more than take photos. They use their experience and training to capture the beauty and importance of each occasion.

Here are some things you should consider when hiring an event photographer.

Background and credentials

Event photography is a specialized field that requires its own set of skills. Just because a person owns an expensive camera, doesn’t mean he’s a professional. A camera is a tool, and does not guarantee that he’ll produce great photos.

Consider the photographer’s background and credentials. What kind of events do they cover? How many events like your do they shoot a year?

Portfolio

Believe it or not, some people would only look at the pricing and won’t even bother to look at the photos. Photographers put their best work on their website so feel free to check them out. Compare photographers by their portfolio, not their pricing. Make sure that their style is what you’re looking for.

Budget

Try to get price quotes from a number of photographers. Most photographers try to be flexible with their rates since they do understand that some clients are working on a tight budget. However, you also have to understand that the saying “you get what you pay for” usually applies when hiring an event photographer. Haggling may not get you the results you want.

Needs and expectations

Figure out what you want to get out of the event before talking to candidates. Communicate specific event details so as to give the photographer an understanding of what you want captured and where he needs to be at specific times.

With more than 20 years of experience G Thomas Ward Photography has been helping businesses in Chicago capture their business events and conferences. View our Event Photography gallery for samples of our work.

Candid event photograph in Chicago

Recently a friend of mine saw a post on a local marketing Facebook page where the Executive Director of a charitable organization was looking for a photographer.  I contacted the Executive Director and had a nice long conversation about the mission of the organization and what the job would entail.  At the end we got to talking about budget and he told me that their budget was $300/day for the photographer and that he had a hard time in his mind justifying more because they want to put as much money as possible into fulfilling their mission.

I’m sure almost every photographer worth their salt has run across this pitch with regard to non profits before.  The temptation is to let the conversation end there and part ways.  That is what I’d normally do.  However, part of what we do sometimes involves educating our potential clients as to the value of what we do and the cost of merely being in business.  So, I sent him the following follow up letter (slightly edited).   In this instance, we weren’t able to come to an agreement, but sometimes it’s worth the try.

“I just wanted to follow up with you after our conversation yesterday.  Oftentimes, people in your position are ambivalent about paying the going rate for a truly good professional photographer.  This often stems from hiring cheaper photographers and getting less than the desired result, and in turn it devalues what truly committed and experienced professionals do.  It’s a struggle at times in my industry to get people to recognize the value of what we do.

For every day we spend shooting pictures, we spend at least a half a day negotiating the details of the job, replying to emails, writing up contracts, editing and adjusting the “raw material” that comes out of the camera, burning DVDs of the images, archiving the images and billing the client.  Additionally, we have very expensive equipment to buy, maintain and upgrade every few years…the same for our computers and software.  We fund our own health insurance, retirement, sick days, business insurance, pay the rent on our studios, buy, maintain and fuel our vehicles so we can get to your locations, pay to build and maintain our websites and other marketing materials and myriad other expenses…this is before we  even break even…let alone pay ourselves a salary…and this is why $300/day is not a sustainable business model. 

Like people who are employed by nonprofits….freelancers who work with non-profits need to make a living.  Just to give you another perspective on this, I’m sure if someone offered you your job as executive director for $20,000 a year with the caveat “we want to put as much money as possible into our mission”….well, you’d start to understand that we all bring our talents to the table and need to be compensated accordingly. 

That being said, I understand that you may or may not be prepared to milk the photographs for what they’re worth.  They could be used on your website, social media campaigns, annual reports, fundraising materials, press releases, etc.

I hope you don’t find this email “out of line”.but I did want to reach out to you to try to give you another perspective  We all have to make a living, and high quality, professional photography has a vast potential to help you further your mission.  It’s an investment.  Ultimately, who you hire and what you pay is up to you.  I’d love to work with you, and build a sustainable business relationship if possible.  Regardless, you have a great mission and I appreciate the work you do.”