Here’s a quick “behind the scenes” look at a video production project we recently completed for NAPCO.  We’ve worked on a series of still photography and video projects for NAPCO, and you’ll get meet our team, the NAPCO team and see a bit of how we work.  You’ll also see a kitchen transformed from “rough around the edges” to “brand new and beautiful”!  Let us know how we can help you tell YOUR story.


Chicago HRU UnConference

We’re all familiar with the adage “A picture is worth a thousand words,” right? There is so much truth to that statement.

Unfortunately, there isn’t an equal idiom for videos. Videos speak volumes through their imagery, soundtrack, and when applicable, narrative or storyline. These are all reasons why filming event conferences is so compelling.

When you have professionals following your event with the cameras rolling, they capture the “magic” that brings an event together. With all the time you’ve put into promoting your event through social media, email blasts, and so on, why not film the event to show people what your conference is all about next time?

My team and I recently had the opportunity to film the Chicago HRU UnConference in, you guessed it: Chicago.

As you’ll see from the final cut of the video, we captured a lot of great moments during the event. We set up an area to interview attendees, filmed segments with keynote speakers, and shot “B-roll footage” to catch attendees and presenters in their casual interactions.

The final product is a compelling, informative story that educates the viewer on what the HRU UnConference is all about.

Just as with any event, though, a successful video shoot is only as successful as the preparation and “behind the scenes” work that isn’t always visible in the final cut. For this shoot, we provided lighting to ensure clear, bright shots.

Additionally, each interviewee and presenter was not only set up with a body microphone, but we enlisted the aid of backup microphones, just in case one were to fail, we’d still ensure the highest quality sound for everyone.

Our professional staff knows how to stage shots, capture candid moments, and we do so in a way that doesn’t interfere or distract from your event.