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Chicago corporate, event, portrait and editorial photographer

Photographs give life to moments in time, even after those moments fade into the past. At an event, photographers don’t just take photos. Instead, they use their skills, training, and experience to capture those memories as only a professional can.  As such, it’s important to take the time and plan according to hire a professional photographer who can meet your needs and understand your vision for the event.

We’ve compiled some useful tips to help you find the right photographer for your event – one who will provide you with quality photos capturing the heart of your event.

Photographic style

First things first. What type of photography style are you looking for?  You may know exactly what you want, but if you aren’t sure yet, that’s okay, too. Any experienced photographer should be able to walk you through their portfolio to help you understand various approaches and styles they are capable of capturing.

When hiring a photographer, take your time and conduct some research around different styles by browsing through various photographers’ portfolios. By identifying what you don’t like as much as what you do like, you’ll be able to find the right photographer for you.

Experience matters

Of course, you want to make sure that the photographer captures those once-in-a-lifetime memories. If you like what you see on their website or portfolio, don’t hesitate to setup an interview with them. Feel free to ask questions about their trainings, certifications, and experiences.

A seasoned photographer will exude confidence and will have the portfolio to back it up. This confidence comes with experience, and the more you speak with them, the better idea you will have of their comfort level of capturing your event the way you want.

Put everything in writing

Once you’re sure you have found the right photographer for your project, it’s time to dot the i’s and cross the T’s. Iron out the details from pre-shoot preparation through release of the photos. In order to avoid possible disputes down the road, do yourself a favor and put everything in writing. Go through the content of the contract with your photographer before either of you sign. Having this alignment from the very beginning helps ensure a smooth engagement and delivery of a superb product that you’ll be proud of for years to come.

Professional Photography for Your Business in Chicago

Good photographs play an important role in the success of a company. Without them, your marketing materials lack a certain flair and allure  that differentiates you from your competitors.

In an effort to save a few bucks, some business owners decide not to hire a professional photographer and may instead frantically snap a few unprofessional pictures of their product and print them on a piece of white paper. They may then tape these printouts to their store’s window and share them on social media in an attempt to inform customers of a new and exciting deal or dish.

Imagine you’ve just had a long day of meetings in a new city. Your stomach is growling so loud you’re afraid people on the street can hear it. You look up a restaurant on your phone and decide to give it a shot. When you arrive, the “menu” in the window is on yellowing paper, with underlit photos of what is described as “The City’s Best!” Chances are, you’ll survive your hunger pains for a few more doorways if it means finding a meal that looks a bit more appealing..

The photographs you use for your business can help or hurt you. Since these photos represent your business and your brand, it is important to be mindful how you appear to your customers through the photographs you take. Using poorly lit or pixelated images damage the way a potential customer view you and your business.

Beautiful, visually stimulating photos, on the other hand, help raise the perception of your business. Plus, it will help you attract more customers who will be willing to pay for your products. Whatever product or service you sell, it is important that you use professional photography at all times.

Presentation of your business is of utmost importance. Customers will feel more confident that you’re selling what you promise if they can clearly see the features of the product. Hire a photographer who can showcase your product in the best possible light.

If you are in need of a photographer who wants to help you present your company in the best possibly way, call G. Thomas Ward Photography today.

reasons to hire a corporate event photographer in chicago

The term “corporate event” covers a wide variety of gatherings, ranging from a promotional event to an annual meeting to an industry-specific gala. In this event, your employees, clients and other guests gather in one place. So much time and effort goes into putting these on, and they are often so fun; it is worth ensuring that every moment is captured.

Hiring a corporate event photographer for your event is an important, and wise, business decision. We’ve outlined just a few reasons why you should hire a professional corporate photographer for your events.

Unique skills set

Just like with any profession, professional photographers spend a lot of time and money to educate themselves and are constantly continuing that education with supplemental training to hone their skills. They use their abilities and training to capture those once-in-a-lifetime moments in the way that only a professional conference photographer can.

They focus on things big and small and pay attention to the smallest details that turn an ordinary picture into a stunning, compelling photograph.Great photography reflects well on your business. And the kicker? Great photographs drive sales.  

Consistent results

While you can always hand the camera to a friend or a staff member, there is no guarantee that they would capture great photos the way a trained corporate photographer would. When you hire a professional photographer, you are paying for their service and experience in exchange for high quality, memorable images. Remember, taking great photos more than just pushing a button.

Professionalism

A quality corporate event photographer has the commitment and composure to work for long periods, finding the “narrative” of your event and weaving these stories together in a truly special way. Corporate photographers also maintain a level of professionalism your brother-in-law or friend may not. They are working for you, and they are invested in your satisfaction and their results.

Equipment

There is no denying that having good equipment is one of the key factors towards achieving great quality photos. Photography and camera equipment is expensive. A digital camera or the camera on your phone isn’t going to cut it. Don’t trust your event to just anyone; hire the pros!  

Professional editing

A professional photographer doesn’t just hand you a flash drive containing all of the pictures that were taken during the event when they’re done. Part of the service and product offering is that your corporate event photographer takes the time to edit your images to ensure that they are properly exposed, cropped and color corrected.

When your next corporate event is on the calendar, give the professionals at G. Thomas Ward Photography a call and learn how we can work for you.

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