After spending countless hours planning an event, there is nothing more satisfying than witnessing its success. In a perfect world, every attendee would connect with other attendees and participate in activities.
There is an endless amount of proactive, easy-to-implement steps you can take to increase attendee engagement at your events. Here are some of them.
Build anticipation
Attendee engagement doesn’t necessarily start at the event itself. In fact, you should engage your audience before they even step foot in your venue. This will not only guarantee more attendees, but people will be more excited to attend.
Social media is one of the best avenues to promote your event. Create a unique hashtag and use it every time you post an update about your event. With the right strategy, you’ll have people talking about your event and your engagement will skyrocket. Publishing a blog post is also a great way to create pre-event buzz or stream a video from last year’s event.
Games
Games are a great way to entertain and energize attendees who are bored and drained from listening to lectures and presentations. With the right execution and an interesting prize, you’ll get people to interact and participate in activities.
Make time for networking
A lot of people tend to feel overwhelmed or intimidated when attending a large event, especially when they don’t know anyone. Encourage your guests to meet someone new and network by dividing them into smaller groups. This can help break the initial awkwardness that tends to happen at large gatherings.
It is also a good idea to have breaks between speakers or a cocktail hour after the event to give people an opportunity to network and engage with one another.
Allow for Q&A opportunities
Provide attendees an opportunity to address their questions. You can gather questions from attendees and have the speaker answer these questions at the end of the presentation. Attendees will be able to learn more from the Q&A session. Plus, they’ll feel more appreciated and part of the event.
