Images do not only tell stories, they also sell products, ideas, brands and experiences. When shot well, your professional headshot can not only be used for business cards or website pages, but also for marketing collateral in the future. You have poured countless hours of work into your professional appearance and your business portrait is a great way to appeal to clients and customers. That said, it is important to find a headshot photographer who can help you better establish your personal brand.

G Thomas Photography Headshot Photographer in Chicago

Here are some tips for choosing the right professional headshot photographer.

Budget

How much are you willing to invest in your image? Answering this question before you start looking will help you focus on professionals that suit your budget. Keep in mind, though, that the saying “you get what you pay for” applies when considering a headshot photographer.

If you want quality photos, be prepared to pony up some dough.

Check portfolio

Go online and spend some time looking at the portfolio of the photographer you’re considering working with. This will give you an idea about their style and ability. Take note of what you like and dislike in the various photos you see.

Field of expertise

Taking professional photos of an individual while capturing his or her personality is different from taking photos at a wedding, concert or sporting event. Be sure to choose a photographer that is experienced at taking thoughtful corporate headshots.

Experience

The more experienced the photographer is, the more extensive their portfolio is. Also, you can expect that they have better equipment as compared to those who are just starting out.  Ultimately, you’ll have the peace of mind knowing that they are capable of capturing great professional photos.