Corporate photography is not just about taking photos of men wearing dark suits in white background. It can be broken down into different categories.
In this blog post, we’ll give you a rundown of the different types of corporate portrait photography. Let’s explore the different types of corporate portrait photography to help you decide which one to use for your website, promotions, marketing materials, social media etc.
This is probably the most common of corporate portraits. Here, the face is the pre-dominant element. The subject is asked to look directly to the camera to depict visual representation of the person. It may either be up to the bust or the area above the waist.
You can have it done against a white or colored background in your office or in the studio. This is often used in marketing literature such as a business profile, a website, press publications or annual reports.
Corporate portraits don’t always have to be studio-type shots. It is often a good idea to incorporate the subject’s business when possible. Here, the pictures are taken in a place that is relevant to the individual’s business or corporate identity. A teacher, for instance, will be photographed in the classroom; while an engineer will be photographed at the construction zone. Aside from the facial expression, the relationship between the subject and his environment is also given emphasis.
Group portraits may feature three to hundreds of people. In this type of portrait, the subjects would sit or stand side-by-side. The photographer’s task is to highlight the bond existing between the group members.
Business in action
Today’s corporate portraits need to tell a story, and this is one of the best ways to do that. Here, the subject uses some props of his/her workplace and the photographer captures images of the individual while in action. The focus is not on the person’s profile, but on the business activity.