First impressions matter, especially in the online world. Most people won’t admit it, but we are quick to form an opinion about a person based on the picture he or she uses.
Your image is your personal brand. As such, it is important to have the right picture that will make you look like a professional, confident, and credible person. If you already have an awesome headshot on your LinkedIn profile or website, that’s excellent, but make sure that you update it every year or two.
Here are 3 reasons you need an updated professional headshot.
Optimize your online presence
People who are considering doing business with you will do a quick Google search about you. They want to make sure that the person they’ll be dealing with is professional and reliable.
Every time you upload a photo of yourself, it comes up on a Google search. By updating your photo every now and then, you are getting more pictures of yourself out there. This will help you build a professional brand and presence.
Look modern and professional
When you were just starting out, you probably used a photo that was taken by a friend as your profile photo. It may not have been a big deal back then, but now that your business is growing, you want a good quality photo that gives people the message that you’re a professional.
Using an outdated photo has the potential to make people think that you, yourself are outdated or out of touch. An updated headshot will look more modern and professional and will appeal to most customers.
Provide an accurate portrait of yourself
Experts recommend updating your professional headshot once a year. This is especially true for women, who may change hairstyle and color more frequently. Most people will do a quick search of the person they’re going to do business with. You want to make sure that the photo reflects your current age, looks, and abilities.
If you want people think of you as an expert in your field, do not use a picture of your 22-year old self. If you do, you may lose credibility in their eyes.
For the highest quality headshots, call G. Thomas Ward Photography in Chicago. Besides doing headshots, Gary also does event and other promotional photography and corporate video. Please feel free to contact us to learn more about our photography and video services.