Your window displays are like billboards for your store. It is the first things customers see when they pass by your store. A standout window display piques a shopper’s curiosity and lures them to enter your shop. However, most small businesses pay little to not attention to their window display due to limited resources. Others find it difficult to harness the creativity needed in creating an effective window display.
If you want to capture attention and inspire prospective customers to step into your shop, then you need to make your storefront stand out. Here are some tips for creating a window display that turn heads and drive foot traffic.
1. Tell a story
Most people would start by creating a theme. But by doing so, you might be tempted to put together all your red and green merchandise and put them on display. That won’t make an impressive display. You want to create a story based on a theme. Instead of a Christmas-themed display, consider the Nut Cracker. Use your story-telling prowess to convey the message and then incorporate your products to the display.
2. Be bold
People’s attention spans are getting shorter these days. Add to that, they’re always in a hurry. Customers won’t even look at your shop as most of them are talking on the phone, texting someone or having a conversation with a friend as they pass by. Avoid the predictable if you want to get noticed. Use bold colors and shapes. Be bold in every way. You’ll want to pull all the stops just to make sure they notice your shop. When people stop to look at your window display, they will come inside your store.
3. Show off the wants
Most people respond to the things they want. If you’re running a shoe store, you wouldn’t want to display generic black-heeled shoes that women wear to work. Bring out those Jimmy Choo and Louboutin stilettos instead. Just because they are in need of black pumps, doesn’t mean they won’t treat themselves to those expensive shoes. Put your newest and most expensive shoes on the spotlight and you’ll definitely see an increase in foot traffic.