Nothing compares to a great conference. Today, millions millennial workers are attending professional conferences, networking receptions, and business meetings. In fact, about 89% of adults aged 18 to 34 said that they have attended at least one event in the past year.
If you want this younger generation to interact with your brand or attend your event, you want to make sure that your conference is millennial-friendly.
Here are 4 things millennials expect from conferences.
Social Media Integration
Today, most people spend a lot of time on their smartphones. In fact, many of them check their phones right when they wake up and before they get out of bed.
Social media provides a great way to reach and interact with your audience. If you want to get the word out about your event, then you should consider incorporating social media into your marketing campaign. Also, consider creating your own unique hashtag and use it when posting content about your event. Given that millennials are the most populous part of the social media audience, you want to share as much information with your online community as you can to boost engagement.
It is also a good idea to post updates during the event itself and give offsite attendees a glimpse into what’s happening during the event. Millennials want to share their experiences with their online friends, too.
Conferences are usually where people within the same or similar industries gather to network. Most people attend conferences to meet new people.
Millennials want to expand their network and are looking for job opportunities or new connections. Many of them are expecting to meet people who can help them build their career. Event organizers should take this into account and create activities that would encourage attendees to go around and interact with each other. Plus, ice breakers provide a quick break from the monotony of the daily schedule.
Millennials have a shorter attention span than baby boomers. For them, sitting all day, listening to lecture after lecture is less than ideal. Instead, this generation wants to take part of the conversation.
Instead of focusing on lectures and presentation, encourage your speaker to leave enough room for Q&A session or a panel discussion with audience questions.
Millennials are hungry to gain knowledge and learn from industry leaders. But that isn’t the only reason why they attend conferences. Many of them crave genuine, unique experiences.
Millennials value experiences over material things. Try to integrate tech trends and new innovations into your event. Offer new and exciting opportunities to attendees that other conferences don’t offer.